SEO Search Engine Optimisation is half art, half science and is an important aspect of having a successful online business. Websites can be optimised for certain keywords or phrases that relate to a specific product or service in the hope of getting targeted, organic traffic from search engines with a higher probability of conversion than just random traffic.
The majority of web traffic is driven by the major search engines like Google or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose.
Search engines are powerful because they provide targeted traffic. In other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts.
You need solid SEO to compete online and to obtain traffic.
Beauty is important and usability is even more critical, however neither will work for your revenue stream if no one comes to the website.
SEO is the tool to drive people to your website or blog.